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	<title>Winders on the Web &#187; Online Advertising</title>
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	<link>http://windersontheweb.com</link>
	<description>Tony Winders on media, marketing and life.</description>
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		<title>Fixing Advertising Los Angeles &#124; July 2010</title>
		<link>http://windersontheweb.com/2010/07/24/fixing-advertising-los-angeles-july-2010/</link>
		<comments>http://windersontheweb.com/2010/07/24/fixing-advertising-los-angeles-july-2010/#comments</comments>
		<pubDate>Sat, 24 Jul 2010 08:02:18 +0000</pubDate>
		<dc:creator>Tony</dc:creator>
				<category><![CDATA[Ad networks]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Behavioral Targeting]]></category>
		<category><![CDATA[Data]]></category>
		<category><![CDATA[Los Angeles]]></category>
		<category><![CDATA[Marketing Automation]]></category>
		<category><![CDATA[Online Advertising]]></category>
		<category><![CDATA[Online Marketing]]></category>

		<guid isPermaLink="false">http://windersontheweb.com/?p=629</guid>
		<description><![CDATA[Rarely does a panel discussion achieve an optimal mix of education, entertainment and controversy the way the Fixing Advertising session did on Monday night in Los Angeles. The education series, sponsored by Dapper, has now made its way to every major U.S. media market in an effort to not only make sense of the fragmented display [...]]]></description>
		<wfw:commentRss>http://windersontheweb.com/2010/07/24/fixing-advertising-los-angeles-july-2010/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>A way forward for brands online: Audience Measurement 5.0</title>
		<link>http://windersontheweb.com/2010/07/03/a-way-forward-for-brands-online-audience-measurement-5-0/</link>
		<comments>http://windersontheweb.com/2010/07/03/a-way-forward-for-brands-online-audience-measurement-5-0/#comments</comments>
		<pubDate>Sat, 03 Jul 2010 07:32:36 +0000</pubDate>
		<dc:creator>Tony</dc:creator>
				<category><![CDATA[Ad networks]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Behavioral Targeting]]></category>
		<category><![CDATA[Brand Marketing]]></category>
		<category><![CDATA[Online Advertising]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Research]]></category>

		<guid isPermaLink="false">http://windersontheweb.com/?p=607</guid>
		<description><![CDATA[I’m no researcher, but in recent years have acquired an appreciation for the role of research in audience targeting and measurement as well as its effectiveness in B2B marketing. Last week I had a rare opportunity to rub elbows with some of the digital media industry’s top research experts during the Advertising Research Foundation’s Audience [...]]]></description>
		<wfw:commentRss>http://windersontheweb.com/2010/07/03/a-way-forward-for-brands-online-audience-measurement-5-0/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Privacy Legislation Update: Part 3</title>
		<link>http://windersontheweb.com/2010/05/05/privacy-legislation-update-part-3/</link>
		<comments>http://windersontheweb.com/2010/05/05/privacy-legislation-update-part-3/#comments</comments>
		<pubDate>Wed, 05 May 2010 07:42:48 +0000</pubDate>
		<dc:creator>Tony</dc:creator>
				<category><![CDATA[Ad networks]]></category>
		<category><![CDATA[Behavioral Targeting]]></category>
		<category><![CDATA[Online Advertising]]></category>
		<category><![CDATA[Politics]]></category>
		<category><![CDATA[Privacy]]></category>
		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://windersontheweb.com/?p=596</guid>
		<description><![CDATA[The wait is over, but not the debate. Today, U.S. Representatives Rick Boucher (VA-09), Chairman of the Subcommittee on Communications, Technology, and the Internet, and Cliff Stearns, Ranking Member of the Subcommittee, released a discussion draft of legislation to assure the privacy of information about individuals both on the Internet and offline.
Congress may never pass a law, but for now [...]]]></description>
		<wfw:commentRss>http://windersontheweb.com/2010/05/05/privacy-legislation-update-part-3/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Looking Into the Crystal Ball: Primaries 2010</title>
		<link>http://windersontheweb.com/2009/11/05/looking-into-the-crystal-ball-primaries-2010/</link>
		<comments>http://windersontheweb.com/2009/11/05/looking-into-the-crystal-ball-primaries-2010/#comments</comments>
		<pubDate>Thu, 05 Nov 2009 08:11:48 +0000</pubDate>
		<dc:creator>Tony</dc:creator>
				<category><![CDATA[Behavioral Targeting]]></category>
		<category><![CDATA[Online Advertising]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Politics]]></category>

		<guid isPermaLink="false">http://windersontheweb.com/?p=554</guid>
		<description><![CDATA[On the heels of the 2009 election which included some important mayoral and gubernatorial races and ballot initiatives, I&#8217;m pleased to participate in the E-Voter Institute webinar &#8220;Looking Into the Crystal Ball: Primaries 2010&#8221; on Thursday, November 6, 2009 at noon PT. Attendees will receive a copy of the Institute&#8217;s new book About Face: The Dramatic [...]]]></description>
		<wfw:commentRss>http://windersontheweb.com/2009/11/05/looking-into-the-crystal-ball-primaries-2010/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Boucher&#8217;s Plans for Privacy Legislation</title>
		<link>http://windersontheweb.com/2009/10/01/bouchers-plans-for-privacy-legislation/</link>
		<comments>http://windersontheweb.com/2009/10/01/bouchers-plans-for-privacy-legislation/#comments</comments>
		<pubDate>Thu, 01 Oct 2009 07:09:48 +0000</pubDate>
		<dc:creator>Tony</dc:creator>
				<category><![CDATA[Behavioral Targeting]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Online Advertising]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Politics]]></category>
		<category><![CDATA[Privacy]]></category>

		<guid isPermaLink="false">http://windersontheweb.com/?p=504</guid>
		<description><![CDATA[Rep. Rick Boucher (D-Va.) has preliminarily outlined legislation he will  introduce to regulate consumer privacy in a thoughtful editorial in The Hill entitled &#8220;Behavioral ads: The need for privacy protection.&#8221; In a separate interview related to net neutrality, he stated that he hoped the bi-partisan legislation would be introduced before Congress adjourns on October 30.
In the article, Boucher clearly articulates the issues related to how behavioral [...]]]></description>
		<wfw:commentRss>http://windersontheweb.com/2009/10/01/bouchers-plans-for-privacy-legislation/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Advertising Week 2009 &#8211; Day Two</title>
		<link>http://windersontheweb.com/2009/09/23/advertising-week-2009-day-two/</link>
		<comments>http://windersontheweb.com/2009/09/23/advertising-week-2009-day-two/#comments</comments>
		<pubDate>Wed, 23 Sep 2009 12:24:18 +0000</pubDate>
		<dc:creator>Tony</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Events]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Online Advertising]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Technology]]></category>

		<guid isPermaLink="false">http://windersontheweb.com/?p=474</guid>
		<description><![CDATA[Heard around Advertising Week: “You still call it behavioral targeting?” “Thank god congress is preoccupied with healthcare.” “Don’t order business cards, we’re going green.” “Part of the charm of Advertising Week is that events are NOT all in one place.”
 OMMA Keynote - The State of the Agency Business – An Analyst’s View
Jordan Rohan, Founder and Managing [...]]]></description>
		<wfw:commentRss>http://windersontheweb.com/2009/09/23/advertising-week-2009-day-two/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Advertising Week 2009 &#8211; Day One</title>
		<link>http://windersontheweb.com/2009/09/22/advertising-week-2009-day-one/</link>
		<comments>http://windersontheweb.com/2009/09/22/advertising-week-2009-day-one/#comments</comments>
		<pubDate>Tue, 22 Sep 2009 05:15:07 +0000</pubDate>
		<dc:creator>Tony</dc:creator>
				<category><![CDATA[Ad networks]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Brand Marketing]]></category>
		<category><![CDATA[Creative]]></category>
		<category><![CDATA[Online Advertising]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Search Engine Marketing]]></category>
		<category><![CDATA[Search Engine Optimization]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Vertical Networks]]></category>

		<guid isPermaLink="false">http://windersontheweb.com/?p=459</guid>
		<description><![CDATA[Advertising Week is underway in New York  and as vibrant as ever, with more events to attend and more people to meet than could be accomplished in the span of an entire career, let alone a single week. Highlights from day one included editorial coverage of Moms Media announcement and lots of interest from both publishers and [...]]]></description>
		<wfw:commentRss>http://windersontheweb.com/2009/09/22/advertising-week-2009-day-one/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Behavioral Advertising Privacy Legislation Update</title>
		<link>http://windersontheweb.com/2009/09/18/behavioral-advertising-privacy-legislation-update/</link>
		<comments>http://windersontheweb.com/2009/09/18/behavioral-advertising-privacy-legislation-update/#comments</comments>
		<pubDate>Fri, 18 Sep 2009 08:09:26 +0000</pubDate>
		<dc:creator>Tony</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Behavioral Targeting]]></category>
		<category><![CDATA[Online Advertising]]></category>
		<category><![CDATA[Politics]]></category>
		<category><![CDATA[Privacy]]></category>

		<guid isPermaLink="false">http://windersontheweb.com/?p=402</guid>
		<description><![CDATA[2009 has been an active year for self-regulation efforts on the part of the online advertising industry, led in large part by signals from the FTC that it may act to regulate behavioral advertising to protect consumer privacy. Associated Press coverage of the debate last week is a clue things are heating up, and this week the FTC announced it will host a hearing [...]]]></description>
		<wfw:commentRss>http://windersontheweb.com/2009/09/18/behavioral-advertising-privacy-legislation-update/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Plugged In, Charging Up</title>
		<link>http://windersontheweb.com/2009/08/05/plugged-in-charging-up/</link>
		<comments>http://windersontheweb.com/2009/08/05/plugged-in-charging-up/#comments</comments>
		<pubDate>Wed, 05 Aug 2009 06:17:10 +0000</pubDate>
		<dc:creator>Tony</dc:creator>
				<category><![CDATA[Community]]></category>
		<category><![CDATA[Economy]]></category>
		<category><![CDATA[Friends and Colleagues]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Online Advertising]]></category>
		<category><![CDATA[Online Marketing]]></category>

		<guid isPermaLink="false">http://windersontheweb.com/?p=352</guid>
		<description><![CDATA[The Los Angeles Business Journal article referenced in my last post came out yesterday and I thought Charles Proctor did a superb job profiling the current state of the technology industry in Los Angeles. The article, entitled &#8220;Special Report: Plugged In, Charging Up&#8221; goes into great detail comparing employment trends in the technology sector in Los Angeles [...]]]></description>
		<wfw:commentRss>http://windersontheweb.com/2009/08/05/plugged-in-charging-up/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Economic Value of the Ad-Supported Internet</title>
		<link>http://windersontheweb.com/2009/06/10/economic-value-of-the-ad-supported-internet/</link>
		<comments>http://windersontheweb.com/2009/06/10/economic-value-of-the-ad-supported-internet/#comments</comments>
		<pubDate>Wed, 10 Jun 2009 19:22:35 +0000</pubDate>
		<dc:creator>Tony</dc:creator>
				<category><![CDATA[Behavioral Targeting]]></category>
		<category><![CDATA[Economy]]></category>
		<category><![CDATA[Online Advertising]]></category>
		<category><![CDATA[Privacy]]></category>

		<guid isPermaLink="false">http://windersontheweb.com/?p=143</guid>
		<description><![CDATA[I&#8217;m impressed by how the Interactive Advertising Bureau has stepped up to answer the call for industry self regulation and the creative ways it is demonstrating to Congress and the FTC the importance of online advertising to the U.S. economy. In a a report out today entitled &#8220;Economic Value of the Advertising-Supported Internet Ecosystem,&#8221; the [...]]]></description>
		<wfw:commentRss>http://windersontheweb.com/2009/06/10/economic-value-of-the-ad-supported-internet/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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