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	<title>Winders on the Web &#187; Demand Generation</title>
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	<link>http://windersontheweb.com</link>
	<description>Tony Winders on media, marketing and life.</description>
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		<title>Measuring ROI from B2B Marketing: Part II</title>
		<link>http://windersontheweb.com/2011/07/21/measuring-roi-from-b2b-marketing-part-ii/</link>
		<comments>http://windersontheweb.com/2011/07/21/measuring-roi-from-b2b-marketing-part-ii/#comments</comments>
		<pubDate>Thu, 21 Jul 2011 19:08:31 +0000</pubDate>
		<dc:creator>Tony Winders</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Brand Marketing]]></category>
		<category><![CDATA[Demand Generation]]></category>
		<category><![CDATA[Integrated Marketing]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Marketing Automation]]></category>
		<category><![CDATA[Sales]]></category>

		<guid isPermaLink="false">http://windersontheweb.com/?p=837</guid>
		<description><![CDATA[Every marketing tactic has unique properties that influence the value that can be assigned relative to its cost. Whereas Part I addressed ROI on a macro level, this post focuses on how to value the most common marketing and communication programs on their individual merits. Online Advertising Even though display advertising can and should be [...]]]></description>
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		<title>A Seat for Marketing at the Revenue Table</title>
		<link>http://windersontheweb.com/2009/10/15/a-seat-for-marketing-at-the-revenue-table/</link>
		<comments>http://windersontheweb.com/2009/10/15/a-seat-for-marketing-at-the-revenue-table/#comments</comments>
		<pubDate>Fri, 16 Oct 2009 00:34:06 +0000</pubDate>
		<dc:creator>Tony Winders</dc:creator>
				<category><![CDATA[CRM]]></category>
		<category><![CDATA[Demand Generation]]></category>
		<category><![CDATA[Integrated Marketing]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Marketing Automation]]></category>
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		<guid isPermaLink="false">http://windersontheweb.com/?p=543</guid>
		<description><![CDATA[After speaking at the Integrated Marketing Summit last week, I attended sessions on the burgeoning field of demand generation, marketing automation and CRM, something I’ve been studying for awhile but was brought home for me in a big way during talks by James W. Obermayer and Debbie Qaqish. I’ve been tracking ROI on marketing spend [...]]]></description>
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