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	<title>Winders on the Web &#187; Behavioral Targeting</title>
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	<description>Tony Winders on media, marketing and life.</description>
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		<title>Fixing Advertising Los Angeles &#124; July 2010</title>
		<link>http://windersontheweb.com/2010/07/24/fixing-advertising-los-angeles-july-2010/</link>
		<comments>http://windersontheweb.com/2010/07/24/fixing-advertising-los-angeles-july-2010/#comments</comments>
		<pubDate>Sat, 24 Jul 2010 08:02:18 +0000</pubDate>
		<dc:creator>Tony</dc:creator>
				<category><![CDATA[Ad networks]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Behavioral Targeting]]></category>
		<category><![CDATA[Data]]></category>
		<category><![CDATA[Los Angeles]]></category>
		<category><![CDATA[Marketing Automation]]></category>
		<category><![CDATA[Online Advertising]]></category>
		<category><![CDATA[Online Marketing]]></category>

		<guid isPermaLink="false">http://windersontheweb.com/?p=629</guid>
		<description><![CDATA[Rarely does a panel discussion achieve an optimal mix of education, entertainment and controversy the way the Fixing Advertising session did on Monday night in Los Angeles. The education series, sponsored by Dapper, has now made its way to every major U.S. media market in an effort to not only make sense of the fragmented display [...]]]></description>
		<wfw:commentRss>http://windersontheweb.com/2010/07/24/fixing-advertising-los-angeles-july-2010/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>A way forward for brands online: Audience Measurement 5.0</title>
		<link>http://windersontheweb.com/2010/07/03/a-way-forward-for-brands-online-audience-measurement-5-0/</link>
		<comments>http://windersontheweb.com/2010/07/03/a-way-forward-for-brands-online-audience-measurement-5-0/#comments</comments>
		<pubDate>Sat, 03 Jul 2010 07:32:36 +0000</pubDate>
		<dc:creator>Tony</dc:creator>
				<category><![CDATA[Ad networks]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Behavioral Targeting]]></category>
		<category><![CDATA[Brand Marketing]]></category>
		<category><![CDATA[Online Advertising]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Research]]></category>

		<guid isPermaLink="false">http://windersontheweb.com/?p=607</guid>
		<description><![CDATA[I’m no researcher, but in recent years have acquired an appreciation for the role of research in audience targeting and measurement as well as its effectiveness in B2B marketing. Last week I had a rare opportunity to rub elbows with some of the digital media industry’s top research experts during the Advertising Research Foundation’s Audience [...]]]></description>
		<wfw:commentRss>http://windersontheweb.com/2010/07/03/a-way-forward-for-brands-online-audience-measurement-5-0/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Privacy Legislation Update: Part 3</title>
		<link>http://windersontheweb.com/2010/05/05/privacy-legislation-update-part-3/</link>
		<comments>http://windersontheweb.com/2010/05/05/privacy-legislation-update-part-3/#comments</comments>
		<pubDate>Wed, 05 May 2010 07:42:48 +0000</pubDate>
		<dc:creator>Tony</dc:creator>
				<category><![CDATA[Ad networks]]></category>
		<category><![CDATA[Behavioral Targeting]]></category>
		<category><![CDATA[Online Advertising]]></category>
		<category><![CDATA[Politics]]></category>
		<category><![CDATA[Privacy]]></category>
		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://windersontheweb.com/?p=596</guid>
		<description><![CDATA[The wait is over, but not the debate. Today, U.S. Representatives Rick Boucher (VA-09), Chairman of the Subcommittee on Communications, Technology, and the Internet, and Cliff Stearns, Ranking Member of the Subcommittee, released a discussion draft of legislation to assure the privacy of information about individuals both on the Internet and offline.
Congress may never pass a law, but for now [...]]]></description>
		<wfw:commentRss>http://windersontheweb.com/2010/05/05/privacy-legislation-update-part-3/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>Privacy Legislation Update: Part 2</title>
		<link>http://windersontheweb.com/2010/01/27/privacy-legislation-update-part-2/</link>
		<comments>http://windersontheweb.com/2010/01/27/privacy-legislation-update-part-2/#comments</comments>
		<pubDate>Wed, 27 Jan 2010 09:03:05 +0000</pubDate>
		<dc:creator>Tony</dc:creator>
				<category><![CDATA[Behavioral Targeting]]></category>
		<category><![CDATA[Politics]]></category>
		<category><![CDATA[Privacy]]></category>

		<guid isPermaLink="false">http://windersontheweb.com/?p=587</guid>
		<description><![CDATA[There have been a few developments since my last post related to privacy legislation governing behavioral targeting, so here are a few noteworthy updates. While I thought a draft bill would have been introduced to the House Committee on Energy and Commerce before the end of 2009, I certainly did not hear anyone in the online advertising industry complaining about it.
There [...]]]></description>
		<wfw:commentRss>http://windersontheweb.com/2010/01/27/privacy-legislation-update-part-2/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Looking Into the Crystal Ball: Primaries 2010</title>
		<link>http://windersontheweb.com/2009/11/05/looking-into-the-crystal-ball-primaries-2010/</link>
		<comments>http://windersontheweb.com/2009/11/05/looking-into-the-crystal-ball-primaries-2010/#comments</comments>
		<pubDate>Thu, 05 Nov 2009 08:11:48 +0000</pubDate>
		<dc:creator>Tony</dc:creator>
				<category><![CDATA[Behavioral Targeting]]></category>
		<category><![CDATA[Online Advertising]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Politics]]></category>

		<guid isPermaLink="false">http://windersontheweb.com/?p=554</guid>
		<description><![CDATA[On the heels of the 2009 election which included some important mayoral and gubernatorial races and ballot initiatives, I&#8217;m pleased to participate in the E-Voter Institute webinar &#8220;Looking Into the Crystal Ball: Primaries 2010&#8221; on Thursday, November 6, 2009 at noon PT. Attendees will receive a copy of the Institute&#8217;s new book About Face: The Dramatic [...]]]></description>
		<wfw:commentRss>http://windersontheweb.com/2009/11/05/looking-into-the-crystal-ball-primaries-2010/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Boucher&#8217;s Plans for Privacy Legislation</title>
		<link>http://windersontheweb.com/2009/10/01/bouchers-plans-for-privacy-legislation/</link>
		<comments>http://windersontheweb.com/2009/10/01/bouchers-plans-for-privacy-legislation/#comments</comments>
		<pubDate>Thu, 01 Oct 2009 07:09:48 +0000</pubDate>
		<dc:creator>Tony</dc:creator>
				<category><![CDATA[Behavioral Targeting]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Online Advertising]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Politics]]></category>
		<category><![CDATA[Privacy]]></category>

		<guid isPermaLink="false">http://windersontheweb.com/?p=504</guid>
		<description><![CDATA[Rep. Rick Boucher (D-Va.) has preliminarily outlined legislation he will  introduce to regulate consumer privacy in a thoughtful editorial in The Hill entitled &#8220;Behavioral ads: The need for privacy protection.&#8221; In a separate interview related to net neutrality, he stated that he hoped the bi-partisan legislation would be introduced before Congress adjourns on October 30.
In the article, Boucher clearly articulates the issues related to how behavioral [...]]]></description>
		<wfw:commentRss>http://windersontheweb.com/2009/10/01/bouchers-plans-for-privacy-legislation/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Behavioral Advertising Privacy Legislation Update</title>
		<link>http://windersontheweb.com/2009/09/18/behavioral-advertising-privacy-legislation-update/</link>
		<comments>http://windersontheweb.com/2009/09/18/behavioral-advertising-privacy-legislation-update/#comments</comments>
		<pubDate>Fri, 18 Sep 2009 08:09:26 +0000</pubDate>
		<dc:creator>Tony</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Behavioral Targeting]]></category>
		<category><![CDATA[Online Advertising]]></category>
		<category><![CDATA[Politics]]></category>
		<category><![CDATA[Privacy]]></category>

		<guid isPermaLink="false">http://windersontheweb.com/?p=402</guid>
		<description><![CDATA[2009 has been an active year for self-regulation efforts on the part of the online advertising industry, led in large part by signals from the FTC that it may act to regulate behavioral advertising to protect consumer privacy. Associated Press coverage of the debate last week is a clue things are heating up, and this week the FTC announced it will host a hearing [...]]]></description>
		<wfw:commentRss>http://windersontheweb.com/2009/09/18/behavioral-advertising-privacy-legislation-update/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Self Regulatory Principles for Behavioral</title>
		<link>http://windersontheweb.com/2009/07/04/self-regulatory-principles-for-behavioral-advertising/</link>
		<comments>http://windersontheweb.com/2009/07/04/self-regulatory-principles-for-behavioral-advertising/#comments</comments>
		<pubDate>Sat, 04 Jul 2009 07:04:03 +0000</pubDate>
		<dc:creator>Tony</dc:creator>
				<category><![CDATA[Ad networks]]></category>
		<category><![CDATA[Behavioral Targeting]]></category>
		<category><![CDATA[Politics]]></category>
		<category><![CDATA[Privacy]]></category>

		<guid isPermaLink="false">http://windersontheweb.com/?p=266</guid>
		<description><![CDATA[Knowing firsthand the logistical and political issues creating industry guidelines can create, I&#8217;ve been impressed by our ability as an industry to move quickly in response to the FTC&#8217;s mandate earlier this year for more industry self regulation around behavioral advertising. A consortium including the IAB, DMA, 4As, BBB and the ANA this week published [...]]]></description>
		<wfw:commentRss>http://windersontheweb.com/2009/07/04/self-regulatory-principles-for-behavioral-advertising/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Economic Value of the Ad-Supported Internet</title>
		<link>http://windersontheweb.com/2009/06/10/economic-value-of-the-ad-supported-internet/</link>
		<comments>http://windersontheweb.com/2009/06/10/economic-value-of-the-ad-supported-internet/#comments</comments>
		<pubDate>Wed, 10 Jun 2009 19:22:35 +0000</pubDate>
		<dc:creator>Tony</dc:creator>
				<category><![CDATA[Behavioral Targeting]]></category>
		<category><![CDATA[Economy]]></category>
		<category><![CDATA[Online Advertising]]></category>
		<category><![CDATA[Privacy]]></category>

		<guid isPermaLink="false">http://windersontheweb.com/?p=143</guid>
		<description><![CDATA[I&#8217;m impressed by how the Interactive Advertising Bureau has stepped up to answer the call for industry self regulation and the creative ways it is demonstrating to Congress and the FTC the importance of online advertising to the U.S. economy. In a a report out today entitled &#8220;Economic Value of the Advertising-Supported Internet Ecosystem,&#8221; the [...]]]></description>
		<wfw:commentRss>http://windersontheweb.com/2009/06/10/economic-value-of-the-ad-supported-internet/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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