<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>Winders on the Web &#187; Ad networks</title>
	<atom:link href="http://windersontheweb.com/category/ad-networks/feed/" rel="self" type="application/rss+xml" />
	<link>http://windersontheweb.com</link>
	<description>Tony Winders on media, marketing and life.</description>
	<lastBuildDate>Thu, 02 Feb 2012 06:32:43 +0000</lastBuildDate>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<generator>http://wordpress.org/?v=3.1</generator>
		<item>
		<title>Study highlights efficacy of display advertising</title>
		<link>http://windersontheweb.com/2010/09/24/study-highlights-efficacy-of-display-advertising/</link>
		<comments>http://windersontheweb.com/2010/09/24/study-highlights-efficacy-of-display-advertising/#comments</comments>
		<pubDate>Fri, 24 Sep 2010 06:34:02 +0000</pubDate>
		<dc:creator>Tony Winders</dc:creator>
				<category><![CDATA[Ad networks]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Behavioral Targeting]]></category>
		<category><![CDATA[Display Advertising]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Online Advertising]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Research]]></category>

		<guid isPermaLink="false">http://windersontheweb.com/?p=698</guid>
		<description><![CDATA[This week comScore and ValueClick Media released a white paper I co-authored titled “When Money Moves to Digital, Where Should It Go? Identifying the right media-placement strategies for digital display.”  The study was based on over 100 campaigns run on the ValueClick Media network and used comScore&#8217;s Action Lift reporting methodology to evaluate the impact of various display placement and [...]]]></description>
		<wfw:commentRss>http://windersontheweb.com/2010/09/24/study-highlights-efficacy-of-display-advertising/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Fixing Advertising Los Angeles &#124; July 2010</title>
		<link>http://windersontheweb.com/2010/07/24/fixing-advertising-los-angeles-july-2010/</link>
		<comments>http://windersontheweb.com/2010/07/24/fixing-advertising-los-angeles-july-2010/#comments</comments>
		<pubDate>Sat, 24 Jul 2010 08:02:18 +0000</pubDate>
		<dc:creator>Tony Winders</dc:creator>
				<category><![CDATA[Ad networks]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Behavioral Targeting]]></category>
		<category><![CDATA[Data]]></category>
		<category><![CDATA[Los Angeles]]></category>
		<category><![CDATA[Marketing Automation]]></category>
		<category><![CDATA[Online Advertising]]></category>
		<category><![CDATA[Online Marketing]]></category>

		<guid isPermaLink="false">http://windersontheweb.com/?p=629</guid>
		<description><![CDATA[Rarely does a panel discussion achieve an optimal mix of education, entertainment and controversy the way the Fixing Advertising session did on Monday night in Los Angeles. The education series, sponsored by Dapper, has now made its way to every major U.S. media market in an effort to not only make sense of the fragmented display [...]]]></description>
		<wfw:commentRss>http://windersontheweb.com/2010/07/24/fixing-advertising-los-angeles-july-2010/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>A way forward for brands online: Audience Measurement 5.0</title>
		<link>http://windersontheweb.com/2010/07/03/a-way-forward-for-brands-online-audience-measurement-5-0/</link>
		<comments>http://windersontheweb.com/2010/07/03/a-way-forward-for-brands-online-audience-measurement-5-0/#comments</comments>
		<pubDate>Sat, 03 Jul 2010 07:32:36 +0000</pubDate>
		<dc:creator>Tony Winders</dc:creator>
				<category><![CDATA[Ad networks]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Behavioral Targeting]]></category>
		<category><![CDATA[Brand Marketing]]></category>
		<category><![CDATA[Online Advertising]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Research]]></category>

		<guid isPermaLink="false">http://windersontheweb.com/?p=607</guid>
		<description><![CDATA[I’m no researcher, but in recent years have acquired an appreciation for the role of research in audience targeting and measurement as well as its effectiveness in B2B marketing. Last week I had a rare opportunity to rub elbows with some of the digital media industry’s top research experts during the Advertising Research Foundation’s Audience [...]]]></description>
		<wfw:commentRss>http://windersontheweb.com/2010/07/03/a-way-forward-for-brands-online-audience-measurement-5-0/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Privacy Legislation Update: Part 3</title>
		<link>http://windersontheweb.com/2010/05/05/privacy-legislation-update-part-3/</link>
		<comments>http://windersontheweb.com/2010/05/05/privacy-legislation-update-part-3/#comments</comments>
		<pubDate>Wed, 05 May 2010 07:42:48 +0000</pubDate>
		<dc:creator>Tony Winders</dc:creator>
				<category><![CDATA[Ad networks]]></category>
		<category><![CDATA[Behavioral Targeting]]></category>
		<category><![CDATA[Online Advertising]]></category>
		<category><![CDATA[Politics]]></category>
		<category><![CDATA[Privacy]]></category>
		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://windersontheweb.com/?p=596</guid>
		<description><![CDATA[The wait is over, but not the debate. Today, U.S. Representatives Rick Boucher (VA-09), Chairman of the Subcommittee on Communications, Technology, and the Internet, and Cliff Stearns, Ranking Member of the Subcommittee, released a discussion draft of legislation to assure the privacy of information about individuals both on the Internet and offline. Congress may never pass a law, but for [...]]]></description>
		<wfw:commentRss>http://windersontheweb.com/2010/05/05/privacy-legislation-update-part-3/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Advertising Week 2009 &#8211; Day One</title>
		<link>http://windersontheweb.com/2009/09/22/advertising-week-2009-day-one/</link>
		<comments>http://windersontheweb.com/2009/09/22/advertising-week-2009-day-one/#comments</comments>
		<pubDate>Tue, 22 Sep 2009 05:15:07 +0000</pubDate>
		<dc:creator>Tony Winders</dc:creator>
				<category><![CDATA[Ad networks]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Brand Marketing]]></category>
		<category><![CDATA[Creative]]></category>
		<category><![CDATA[Online Advertising]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Search Engine Marketing]]></category>
		<category><![CDATA[Search Engine Optimization]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Vertical Networks]]></category>

		<guid isPermaLink="false">http://windersontheweb.com/?p=459</guid>
		<description><![CDATA[Advertising Week is underway in New York  and as vibrant as ever, with more events to attend and more people to meet than could be accomplished in the span of an entire career, let alone a single week. Highlights from day one included editorial coverage of Moms Media announcement and lots of interest from both publishers and [...]]]></description>
		<wfw:commentRss>http://windersontheweb.com/2009/09/22/advertising-week-2009-day-one/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Self Regulatory Principles for Behavioral</title>
		<link>http://windersontheweb.com/2009/07/04/self-regulatory-principles-for-behavioral-advertising/</link>
		<comments>http://windersontheweb.com/2009/07/04/self-regulatory-principles-for-behavioral-advertising/#comments</comments>
		<pubDate>Sat, 04 Jul 2009 07:04:03 +0000</pubDate>
		<dc:creator>Tony Winders</dc:creator>
				<category><![CDATA[Ad networks]]></category>
		<category><![CDATA[Behavioral Targeting]]></category>
		<category><![CDATA[Politics]]></category>
		<category><![CDATA[Privacy]]></category>

		<guid isPermaLink="false">http://windersontheweb.com/?p=266</guid>
		<description><![CDATA[Knowing firsthand the logistical and political issues creating industry guidelines can create, I&#8217;ve been impressed by our ability as an industry to move quickly in response to the FTC&#8217;s mandate earlier this year for more industry self regulation around behavioral advertising. A consortium including the IAB, DMA, 4As, BBB and the ANA this week published [...]]]></description>
		<wfw:commentRss>http://windersontheweb.com/2009/07/04/self-regulatory-principles-for-behavioral-advertising/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Rubicon Project</title>
		<link>http://windersontheweb.com/2009/05/29/rubicon-project/</link>
		<comments>http://windersontheweb.com/2009/05/29/rubicon-project/#comments</comments>
		<pubDate>Fri, 29 May 2009 07:09:27 +0000</pubDate>
		<dc:creator>Tony Winders</dc:creator>
				<category><![CDATA[Ad networks]]></category>
		<category><![CDATA[Online Advertising]]></category>

		<guid isPermaLink="false">http://windersontheweb.com/?p=122</guid>
		<description><![CDATA[I just sent a tweet about my lunch today at The Rubicon Project, but was limited to so few characters that it&#8217;s worth a bit longer mention of how impressed I was by the culture, the team and the market they are creating  by finding new ways to create efficiencies in the online advertising industry. [...]]]></description>
		<wfw:commentRss>http://windersontheweb.com/2009/05/29/rubicon-project/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
	</channel>
</rss>

