One of my reasons for creating WOTW was to recognize people in my professional network doing interesting things with their time and talents. Two entrepreneurs for whom I have a great deal of respect appeared in major media outlets last week: Tony Greenberg, CEO of Ramprate and Jason Calacanis, CEO of Mahalo.
RampRate’s report “YouTube: Google’s Phantom Loss Leader – How Google shelters profits from content owners while building a delivery juggernaut” is closer to investigative journalism than it is your typical marketing department white paper. Besides adding a new layer to my own understanding of the economics of online content delivery, as a B2B marketer with an appreciation for the art of PR, I was also impressed by all of the coverage the report generated. My favorite analysis was by Advertising Age and Business Week.
Also related to monetizing original content on the web (or not), was an article in the LA Times about “Kevin Pollak’s Chat Show,” which is co-owned and produced by Mahalo, where Jason Calacanis also produces “This Week in Startups.” In the most recent episode, Jason interviews Microsoft director of business development Don Dodge about his thoughts on Bing and more.
Congratulations Jason and Tony!